baby industrial complex

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There’s a baby clothing and crap company called One Step Ahead. I wouldn’t have known about it if they hadn’t started sending me catalogs a few months ago, along with Pottery Barn Kids. To this day, I don’t know how I got on their mailing lists. What I do know, though, is that their unwanted mail seems somehow cruel and horrible as a mother of a stillborn. I have already requested One Step Ahead to remove me from their list, however – I just got their most recent catalog.

I’m sure that someone out there thinks that sending endless forests of paper marketing to people’s mailboxes is a great way to sell stuff. Let me give you my personal guarantee – if you spam me, if you send me any solicitation that I did not initially sign up for, and if you STILL send me more after I’ve asked you to stop, you are NEVER going to get my business. EVER.

(True fact: this includes politicians. I swore not to ever support Mallahan for Mayor specifically because he sent me unwanted email spam. That, and he’s a corporate tool.)

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Just to follow-up on my post yesterday about a budding comment-spammer, I thought I’d share with you what happened.

I received an email back – however, Traci, the alleged originator of this product – asserted that she HAD been getting my blog (though she cut-and-pasted a Google news alert for “maternity products” of which, you’ll find, I’ve only written ONE blog entry) and that her intentions were not to mass market, but rather, be helpful. I could cut and paste all that, but I’m lazy and will spare you. To say the least, this made me rather sad and concerned about her and her company’s future on TEH INTARWEBS. For while her intentions were good (according to her) I saw other similarities – here’s part of what I wrote back to her:

I cannot fault you, as a business woman, for wanting to increase your business and the awareness of others to your product. However, the method you have chosen is one used by many spammers to sell pornography, pharmaceuticals, face creams and more – and I assure you all of these spammers have tried to use comments in my blog (often times, completely non-sensical or nrelated) to sell their product…

You have put yourself in the same ranks as people who run very shady businesses. As that you responded to me personally, I can only hope that you are NOT one of those people, but rather someone else that is just trying to get a start on Internet commerce. My unsolicited advice to you is to choose another avenue. There are many options, like banner ads on sites relevant to your product, partnering with other maternity Internet retailers, or Google ads – which is quite popular with many people getting started out.

I guess my first mistake was trying to be “helpful.” In her initial responses, she created a portrait of a small business woman, just setting out in a horrible economy (embellishment mine), with a product she needed to advertise, and not a lot of great ideas on how to get this product to a wider audience. Instead of coming off as an evil spammer, she came off as naive – so I took a chance that maybe I could share some of my Patented AdviceTM to be helpful.

I pout pitifully now, as I share with you her response.

I will tell you again that you are incorrect in your assessment, but believe as you will. You must have much more time on your hands to write than I. I do not need to explain how I was recieving your blog…you just want to see it your way…so be it. I hope your life fills with positive energy , you need it.

I’m incorrect, but you won’t tell me HOW. Oh, wait, you don’t need to explain it to me. Nevermind. Uh oh, is she saying that I’m filled with negative energy? Hm. Maybe I should get an exorcism. (Uh oh, no really, this DOES sound negative. I’m being sarcastic! OMG OMG OMG!) Ok, I’ll stop that.

All I can do at this point, as to not continue this discussion that seems to be one sided…is to hope that you find an outlet for you advice and negativity. I truly am sorry that I bothered you…and wish I hadn’t brought on all this negativity into my own life. You apparently must have difficulty trusting or believing in others. I know my intentions were good….that is all that matters.

Well, Traci of BellyPod, they say that “the road to Hell is paved with good intentions.” Even worse, I believe this is especially true for people who not just suspect, but KNOW that their intentions were good. Unfortunately (not to get too philisophical), even the concepts of good and bad are highly subjective. To reiterate, while I don’t fault a small business owner trying to get ahead in business, I do think that there are better ways than others to do that. I offered those suggestions to you – maybe so you wouldn’t make the same mistake of bothering another person who has “difficulty trusting” all the promises made on the Internet and uses their personal blog to dispense “advice.” As for the negativity – just as you see your intentions as good, I see my intentions as being at least helpful (though I wouldn’t say good.)

My simple point is this – to any legitimate business person on the Internet – don’t use the same method to sell your product as spammers who are trying to sell Viagra without a prescription. Unless you want your product to be thought of, and bought by, that same market, there are better ways to do it. Heck, I’m sure that even Amazon has some options for small businesses and their products. There are options, and I’m sorry if that seems negative – but you know, I have only good intentions.

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Good afternoon,

I have been receiving you blog info for a couple of weeks via Google news feeds and I wanted to congratulate you on your pregnancy and the journey you are taking as an expectant mother. I thought since you had a considerable following that I would try and network with a mom and share a product I have spent several years developing for expectant moms…the [redacted].

Wow, NETWORKING WITH A MOM. Uh. Dude. Not a mom. Yet. Also, very much against the Baby Industrial Complex and the Cult of Motherhood. (More exciting blogging on that later, perhaps.)

(Clipped, a lovely little creation story on how she came up with this AMAZING product.)

I hope you will take a look at the ultimate in comfort for expectant moms and will share my enthusiasm for this amazing product. I have included the website and I look forward to your feedback.

Kind regards,

[Redacted]

OMG – ULTIMATE comfort?! OMG OMG OMG. How could I say no?! I mean, she’s like, been reading my feed for the past who-knows-how-long and is now GRACING me with this helpful tip!

Hey, here’s some feedback from me:

Dear [Redacted],

After receiving a comment on my blog, which was so obviously not-personalized, but meant to capitalize on my blog entry regarding a product that was related to pregnancy, yet totally different from the product you offer, I can only say that I will be deliberately avoiding your product during my pregnancy.

I believe that exploiting searches, and people’s blogs to hawk your wares is not only cheap and lazy, but also offensive. The way you are doing it fakes a personalization, “I have been receiving you blog info for a couple of weeks via Google news feeds and I wanted to congratulate you on your pregnancy and the journey you are taking as an expectant mother.” I not believe you have been reading my blog all this time. Now, this is an assumption that I’m happy to be incorrect, so if you could tell me what it is about my blog that you came across that made you so interested as to add it to your reader, that would be fantastic.

Furthermore, I will be posting this response to you in a blog entry of my own, as a warning to other people who might choose to try to market their wares through comments on my blog. Sadly, I believe most of the comments are not done by human beings, but rather by robots, and that they could care less. Regardless of that, I figure it can’t hurt to let people know where I stand.

Any future comments made to my blog by your company, or any other, that are explicitly intended to redirect to another website for the sale of a product or service, will be either altered by me to obscure the site or the original poster, or be deleted entirely. None of these comments will even be seen publicly without my approval anyway. I have already altered such means to take care of other comments meant to sell other products.

I’m sure that advertising is expensive. My request is for you to stop using non-commercial blogs, unsolicited, as a way to gain more customers.

Thanks,

Laura

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